FAIR GO
RETAIL
Restoring competitive fairness
in Australia's retail market.
PURPOSE
To ensure consistent enforcement of Australian
retail regulations across all participants in
the market.
THE DEFINING QUESTION
How do we ensure that existing Australian laws
are applied consistently to all businesses serving
Australian consumers?
VISION
• Product safety and compliance standards are upheld consistently, regardless of origin
• Consumers have confidence in what they are purchasing
• Supply chain transparency meets Australian regulatory expectations
• Tax and duty obligations are applied evenly
• Competition reflects operational excellence, not regulatory gaps
INDUSTRY POSITION
Fair Go Retail represents a unified industry view.
It is not the position of any one retailer, but a
collective call from Australian retail leaders for a
level, well-regulated playing field.
WHY THIS MATTERS NOW
Australian retailers operate within one of the most
comprehensive regulatory environments globally,
covering product safety, consumer protection,
labour standards, taxation and supply chain
transparency.
As cross-border, direct-to-consumer commerce
scales, gaps are emerging in how these existing
regulations are applied and enforced.
The issue is not the presence of global
competition. It is the inconsistency in regulatory
oversight depending on how goods enter the
Australian market.
Where enforcement is uneven, it creates risk for
consumers, reduces transparency across supply
chains, and places fully compliant businesses at
a structural disadvantage.
A NATIONAL INITIATIVE LED BY NORA AND AUSTRALIAN RETAIL LEADERS
Fair Go Retail is a collective industry position
calling for the consistent enforcement of existing
laws and standards.
This is not about introducing new regulation or
targeting individual companies. It is about
ensuring that current frameworks are applied
evenly across all retail models.
KEY PRIORITIES
1. Consumer Safety & Product Standards
Australian retailers are accountable for ensuring products meet mandatory safety and labelling
requirements. Greater scrutiny is needed on goods entering via direct-to-consumer channels, where current
oversight can be limited. The priority is closing enforcement gaps so that all products sold into Australia meet the same safety
standards.
2. Modern Slavery & Supply Chain Transparency
Australian businesses operate under clear modern slavery reporting obligations.
Consistent enforcement is required to ensure that all entities generating material revenue from
Australian consumers meet the same expectations for transparency and disclosure.
This is critical to maintaining credible ESG standards and protecting workers across global supply
chains.
3. Tax Compliance & Duty Enforcement
Australian retailers comply with GST, customs duties and corporate tax obligations.
There is a need for stronger enforcement of GST and duty collection on imported goods, particularly
low-value parcels, to ensure consistency in how transactions are treated.
This is not a question of policy design, but of application and enforcement.
POSITION
Fair Go Retail is grounded in a simple principle:
A fair market depends on consistent enforcement of the same rules.
This initiative is:
• Pro-consumer protection
• Pro-regulatory integrity
• Pro-transparency
• Pro-responsible global trade
• Pro-fair
It is not anti-competition, nor anti-international business.
VALUES
Fairness. Safety. Responsibility. Transparency. National interest.
CALL TO ACTION
We are seeking alignment across industry and government on a clear outcome:
That existing Australian retail regulations are applied consistently to all businesses operating in, or selling
into, the Australian market regardless of structure, origin, or fulfilment model.
ARE YOU READY
TO JOIN US?
Click here to check out our membership options
