ABOUT NORA &
THE ADVISORY TEAM
Empowering the industry with insight, collaboration,
and collective progress.
NORA – the National Omni Retailers Association is more than just an acronym
It’s a thriving ecosystem of nearly 25,000 retail professionals across the ANZ region. It’s part club, part think tank, and part group therapy session for anyone who’s ever tried to navigate the dramatic unexpected shifts in retail.
The founder of NORA and current Chair – Paul Greenberg, is affectionately known in the industry as one of the pioneers of online retail – the grandfather of retail – and with good reason. Paul co-founded DealsDirect.com.au back in the early 2000s, when online retail in Australia was basically just eBay and hope. DealsDirect went on to become the country’s largest online-only retailer. So, when Paul talks about the evolution of digital commerce, he’s not guessing – he helped build the runway.
In 2012, Paul turned his attention from running retail businesses to supporting the entire industry, founding NORA to give the online retail community a real voice and network. Since then, NORA’s grown into a dynamic, inclusive, and wildly useful space for all of us who live and breathe retail.
Paul Greenberg
Founder and Chair, NORA
Our Amazing Team
The core team work together to steer engagement and network developments.
Dante Aboga
Delegate Events Assistant
Shaeden Watson
Director Strategic Alliances & Partnerships
Gareth Lewis
Chief Operations Officer
Ellie Wainwright
Chief Growth Officer
Katie Derrett
Chief Executive Officer
Anna Felisilda
Admin/Graphic Design Assistant
Adele Greenberg
Non Executive Director
Ricalene Fuentes
Delegate Events Assistant
Paul Greenberg
Founder and Chair, NORA
Christine Holgate
Patron, NORA
Our Hosts and Advisors
We work with a selection of key industry leaders to advise and host each sector’s industry initiatives
Leadership & Strategy
Our Csuite and leadership forums are bought to the network with the help of our steering committee to ensure we cover the critical industry concerns and can embrace new territory
Mark Mansour
Managing Director - Woolworths Group
Christine Holgate
Group Executive Chair -
Team Global Express
Marketing
In a relentless new era of retail distraction, Dan and Ryan help to ensure our marketing events cut through the myriad of possibilities and explore the dynamic new pathways.
Dan Ferguson
Advisory Council - NORA
Ryan Gracie
Chief Customer & Revenue Officer -
BIG W
CX
NORA’s CX focused events are sense checked by our sector hosts to ensure we cover the future focused tech that needed to compete
Paula Mitchell
Digital General Manager -
Freedom Australia
Daniel Small
Chief Customer Officer -
Boody
Operations
Mick and Kieran have joined forces to deliver an exceptional series of annual events to ensure ops leaders can access practical insights and gain an insider view of next gen fulfilment
Mick Bunt
Co Founder - 3PO
Kieran Boyce
General Manager & Operations -Woolworths MarketPlus
Sustainability
& Recommerce
As we work to develop an integral series of annual events, our sustainability team help to ensure retailers gain access to the cutting edge initiatives
Alex Peters
Social Responsibility Director -
Princess Polly
Alice Kuepper
Head of Sustainability -
Winning Group
People & Culture
With a goal to redefine positive culture across retail, out steering group assist in developing grounded and innovative transformational strategies.
Brea Corcoran
Head of People & Culture -
City Beach Australia
Patricia Papadopoulos
People & Culture Director -
Camilla
Merchandising Leadership
Check out some of the latest and greatest of partnerships Check out some of the latest and greatest of partnerships Check out some of the latest and greatest of partnerships Check out some of the latest and greatest of partnerships Check out some of the latest and greatest of partnerships
Troy Elliot
Head Of Operations -
City Beach Australia
Phillip Scala
Chief Merchandising Officer -
Munro Footwear Group
Financial Leadership
Supporting financial management across retail is a priority, to assist we work with a small group of lead advisors to ensure we deliver high level content connecting finance leaders
Stephanie Carroll
Chief Financial Officer -
Adore Beauty
Mark Woodhouse
Chief Financial and Operating Officer
- JD Sports APAC
Tech / Innovation
Ensuring the industry stays ahead of the international tech curve, we work with Adam and Patrick to sense check the tech priorities for the industry’s leaders
Adam Cox
Chief Technology & Product Officer
- THE ICONIC
Patrick Rechsteiner
NORA Advisory Council - AI
Commercial Leadership
Steering the strategic commercial leadership agenda, we work with both Erica and David to address the national challenges
Erica Berchtold
Chief Commercial Officer
- David Jones
David Campbell
Advisory Council - NORA
Small Business
Offering robust support for our small business entrepreneurs, we develop content and initiatives that help to connect and elevate potential
Briony Kennedy
CEO & Founder
Adorn Cosmetics
Serene Lim
CEO and Founder
Cup 49 & Gellae
ARE YOU READY
TO JOIN US?
Click here to check out our membership options
