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Retail’s 3rd Annual GEN AI Summit 2026: The Next Chapter for Agentic Commerce

Preparing for the Next ‘Operating System’ for Retail

Join us as we explore the unfolding of Gen AI and Agentic Commerce across retail in 2026.

GenAI in retail has moved beyond experimentation. In 2026, the real shift is agentic AI- systems that don’t just respond to prompts, but can plan, decide and act across merchandising, supply chain, operations and customer experience. We’ll be covering the uncompromising shifts that look set to impact retailers this year!

A cross section of retail innovators and technologists will gather to discern the must do’s from the multitude of possibilities.

The competitive advantage this year is not around access to AI- it’s how confidently organisations allow it to operate. Retail leaders are redefining governance, accountability and trust, balancing automation with human judgement.

Tuesday 17th March, 2026

8:30am - 5:30pm

Melbourne

Katie Derrett

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Speaker Panel

Renee Gamble
Managing Director - Google
Blaine Callard
CEO - Freedom
Genevieve Elliott
CIO - Bunnings
Jere Calmes
CEO - The Iconic
Patrick Rechsteiner
Founder - Rechsteiner.io
Robbie Tutt
Chief Digital Officer - Mecca
Basil Kram
CEO - Life Interiors
Kieran Boyce
General Manager - Woolworths Marketplace Plus
Damian Madden
CX and Leadership Advisor,
former CXO Pernod Ricard
Peter Mitchley Hughes
CIO - Total Tools and Hardware
Shaeden Watson
Strategic Alliances Director - NORA
Liam Millward
Co-Founder & CEO - Instant
Tim Stratford
Account Director, APAC - Commerce
Christine Rodrigues
APAC Partnership Lead, Commerce
Tatjana Pandurevic
Senior AI/ML Specialist - Amazon Web Services
Brooke Eichhorn
Country Manager - Behamics
Sonia Friedrich
Behavioural Science Strategist in partnership with Behamics
Ned Moorfield
Founder - ProductEdge.ai
Nicola Clement
NORA Advisory Council
Federico Jalil
Digital Product Manager, Freedom
Jon Wild
CMO - Pet Circle
Damian Madden
Brand strategist and Experience Architect, Australian CX Leader of the Year
Rosanna Iacono
CEO & Advisor - The Growth Activists

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