ABOUT NORA &

THE ADVISORY TEAM

Empowering the industry with insight, collaboration,
and collective progress.

NORA – the National Omni Retailers Association is more than just an acronym

It’s a thriving ecosystem of nearly 25,000 retail professionals across the ANZ region. It’s part club, part think tank, and part group therapy session for anyone who’s ever tried to navigate the dramatic unexpected shifts in retail.

The founder of NORA and current Chair – Paul Greenberg, is affectionately known in the industry as one of the pioneers of online retail – the grandfather of retail – and with good reason. Paul co-founded DealsDirect.com.au back in the early 2000s, when online retail in Australia was basically just eBay and hope. DealsDirect went on to become the country’s largest online-only retailer. So, when Paul talks about the evolution of digital commerce, he’s not guessing – he helped build the runway.

In 2012, Paul turned his attention from running retail businesses to supporting the entire industry, founding NORA to give the online retail community a real voice and network. Since then, NORA’s grown into a dynamic, inclusive, and wildly useful space for all of us who live and breathe retail.

Paul Greenberg

Founder and Chair, NORA

Our Amazing Team

The core team work together to steer engagement and network developments.

Anita Davies

Partnership Development Executive

Patrick Rechsteiner

Advisory Council

Gareth Lewis

Chief Operations Officer

Ellie Wainwright

Chief Growth Officer

Katie Derrett

Chief Executive Officer

Anna Felisilda

Admin/Graphic Design Assistant

Adele Greenberg

Non Executive Director

Ricalene Fuentes

Delegate Events Assistant

Paul Greenberg

Founder and Chair, NORA

Dante Aboga

Delegate Events Assistant

Our Hosts and Advisors

We work with a selection of key industry leaders to advise and host each sector’s industry initiatives

NORA's Industry Steering Advisors

I'D like to learn more!

Gary Starr

Gary Starr

Executive General Manager, Parcel, Post & eCommerce Service - Australia Post

Gary Starr is a senior executive and industry leader in eCommerce, logistics and customer experience, with more than 30 years’ experience across technology, telecommunications and supply chain sectors.

As Executive General Manager of Parcel, Post & eCommerce Services at Australia Post, Gary leads one of Australia’s largest eCommerce enablement platforms—spanning domestic and international parcels, retail networks, and cross-border logistics. He is responsible for shaping the commercial, product and customer experience strategy that supports retailers, marketplaces and small businesses to grow in an increasingly digital economy.

Gary plays a central role in driving innovation across last-mile delivery, out-of-home networks, and digital customer experiences, helping to connect merchants with consumers through fast, reliable and seamless delivery solutions. His focus is on improving conversion, reducing friction at checkout, and enabling scalable growth for Australia’s retail ecosystem.

Prior to Australia Post, Gary held senior leadership roles at Motorola Solutions, leading operations across Southeast Asia and working with organisations in retail, transport, public safety and supply chain.

Gary is a passionate advocate for inclusion and culture and serves as the executive sponsor for LGBTQIA+ inclusion at Australia Post, championing diversity across the organisation.

Gary brings to the NORA Advisory Board deep expertise in eCommerce trends, omnichannel fulfillment, and customer-led transformation. He is passionate about strengthening Australia’s digital retail landscape and fostering collaboration between retailers, technology providers and logistics partners to drive sustainable industry growth.