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Your Staff: The Key to Bridging the Online and Offline Gap

Graham Jackson, CEO, Fluent Retail; Vikki Luke, Client Partner, Fluent Retail; Jo Krause, Digital and Marketing Recruitment Specialist, Six Degrees; and Peter Ratcliffe, Head of Digital, Retail Apparel Group
02 March, 2017
01:00PM to 02:00PM
Fluent Retail

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2 MARCH 2017
1PM to 2PM


Industry views are changing, with the hottest topic in retail right now, making it all about “The People” and the world of omni-channel is no different. This is NOT another webinar about the importance of omni-channel, or that customers don’t “think in channels any more” – we’ve all heard that before. Instead we’re focusing on the HOW...and discussing WHY “Your Staff” are the key bridging the gap between online and offline.


What you will learn:

  • How to get complete buy-in from your staff

  • How inclusive work can simplify and increase the success of projects

  • What initiatives you're missing to encourage your staff in an omni-channel world

  • What skills are key to building the ultimate omni-channel team



Graham Jackson, CEO, Fluent Retail

Graham is a veteran executive with more than 23 years’ experience in sales, technology and omni-channel retail. Prior to his appointment as CEO for the Australian technology company, Fluent Retail, he was the Senior Vice President of APJ and China for SAP Hybris, responsible for major growth in the company and market share across the region.

He was also previously the Managing Director for Bazaarvoice, and has launched two successful IT businesses in Australia and set up operations for two others. Graham holds a BA (Hons) in Economics from the University of Kent and is a trusted advisor to many top executives and industry peers.


Vikki Luke, Client Partner, Fluent Retail

Vikki is a Digital and eCommerce professional with in-depth knowledge of website management, projects, customer experience and strategy. During her 12 years experience she worked with multiple retailers across both the UK and Australia, prior to working as a Consultant, supporting and guiding retailers with the growth of their omni-channel vision. Now as Client Partner, working for Fluent Retail, she utilises her vast experience to support and guide clients through the non-technical challenges of omni-channel roll outs.


Jo Krause, Manager Consultant, Digital and Marketing, Six Degrees

Jo is a recruitment specialist with Six Degrees, Australia's leading executive recruitment firm, and is responsible for all recruitment across the digital space within Education, Retail, FMCG, Services and Consumer. With a strong background across CRM, Digital, Advertising, and Marketing in the Automotive and Services sectors, Jo has successfully recruited a number of mid to senior digital roles. Jo has a Bachelor of Business, majoring in Marketing.


Peter Ratcliffe, Head of Digital, Retail Apparel Group

Peter has extensive experience in IT and Digital and the implementation and growth of ecommerce channels, along with a proven track record of successful implementations across all areas of the business. He has held pivotal roles at Gazal, Apparel Group (APG & Co) and now has the role of Head of Digital for The Retail Apparel Group, home to the well known menswear brands – Tarocash, yd, Johnny Bigg and Connor and women's active wear brand - Rockwear. Leading a team of dedicated professionals he is in the process of re-platforming to Magento 2 for all brands, to allow more functionality, greater user experience and to bridge the gap between offline and online channels. Other Digital transformation projects underway include - Database Acquisition, CRM , personalisation, mobile, predictive analysis, programmatic advertising and automated marketing to name a few. All with the aim to optimise the customer experience for all brands. He travels internationally on a regular basis to keep abreast of Emerging technologies, Digital and Retail best practice, and was a recent winner of the Magento Australian Trailblazer award 2016.



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