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Brisbane eCommerce Expedition - Beginning Boutique & Edible Blooms

Kelly Baker-Jamieson, Co-Founder, Edible Blooms; Sarah Timmerman, Beginning Boutique
11 March, 2016
12:00PM to 03:30PM

This event is closed.


NORA and our major sponsor Toll are immensely excited to be bringing you Brisbanites our second Brisbane eCommerce Expedition, as we spend the afternoon with Beginning Boutique and Edible Blooms.




After meeting at midday for lunch, our expedition begins with an informative presentation by Beginning Boutique Founder, Sarah Timmerman. Beginning Boutique launched in October 2008 after a trip to Paris, where founder Sarah became inspired to open an online fashion store in Australia that could offer a fun and affordable collection of clothing and accessories at a time when online fashion was dominated by expensive brands.

After overcoming several major challenges in the early days, Beginning Boutique has seen steady growth, and now has over a dozen staff members and a very strong social media presence (read over 498,000 likes on Facebook!).

After lunch we'll visit the HQ of Edible Blooms. A unique concept in the Australian market, Edible Blooms began in 2005 with a range of just nine blooms. Today, it offers more than 100 unique gifts, playing an active role in the milestone events of people’s lives. Now with six stores, including one in New Zealand, this delectable business is going from strength to strength.

Jump on board and find out why Edible Blooms was awarded the 2009 Telstra MYOB Small Business of the Year for Australia, and what makes it not only an amazing business, but also a fantastic place to work.


12pm - meet for lunch at The Plough Inn (Boardroom and Deck), Building 29, Stanley St Plaza, South Bank Parklands 4101

12.45pm - Presentation and Q&A with Sarah Timmerman, Beginning Boutique Founder, moderated by Kevin McAulay, Super Retail Group.

1.30pm - Depart by bus for Edible Blooms HQ

1.45pm-3.30pm - Edible Blooms tour and presentation, including chocolate and champagne tasting! 

3.30pm - End 

Tickets are on sale now

NORA Members $150 & Non-Members $300

*Non-Member price of $300 includes complimentary individual membership for one year. 


Major Sponsor: Toll

When the Toll business came into being in 1888, it was as a horse and cart haulage concern. Today - more than a century later - we’re a leading provider of integrated logistics operating out of the Asia Pacific region, with a global reach. We generate annual revenue in excess of A$8.8 billion. We employ approximately 40,000 people over a network of some 1,200 sites in more than 50 countries.

We’re passionately committed to building on our 125 year history of providing outstanding transport and logistics solutions to our customers, and to connecting people and products. Our vision is to provide an unrivalled set of global supply chain capabilities to our customers, and to create sustainable value for our shareholders. Learn more about our values, our people and our business.



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